Burberry's rise to prominence began in 1879 when Thomas Burberry invented gabardine, a revolutionary waterproof and breathable fabric. This innovation caught the attention of explorers and military personnel, including polar adventurer Sir Ernest Shackleton. By World War I, Burberry’s trench coats became standard-issue for British officers, cementing their place in history.

Modern Revival and Digital Leadership

Under CEO Marco Gobbetti and creative director Riccardo Tisci, Burberry embraced modernity while honoring its heritage. The 2018 rebranding replaced the iconic knight logo with a bold, minimalist design. Additionally, Burberry pioneered digital engagement by live-streaming runway shows and launching AR shopping experiences.

Commitment to Sustainability

Burberry has pledged to reduce its environmental impact by committing to carbon neutrality and banning fur and excess leather. Through its ReBurberry Fabric Programme, the brand upcycles unused materials into new creations, reflecting its dedication to responsible fashion.

"Burberry is more than a label—it's a narrative of resilience and reinvention, blending tradition with the avant-garde."

From royalty to pop culture icons like Audrey Hepburn and David Beckham, Burberry’s appeal transcends generations. With over 400 stores worldwide, the brand continues to shape the future of luxury fashion.

For an in-depth look at Burberry’s current season’s must-haves, explore this comprehensive product guide.