The Timeless Legacy of Burberry
Founded in 1856 by Thomas Burberry, Burberry
From Humble Beginnings to Global Icon
At just 21 years old, Thomas Burberry opened his first store with a vision to create durable, weather-resistant outerwear. His breakthrough came in 1879 with the invention of gabardine, a breathable yet waterproof fabric that revolutionized rainwear. This innovation led to Burberry being commissioned by the British War Office to design military uniforms during World War I, giving birth to the legendary Burberry trench coat.
The brand’s distinctive "Haymarket Check," introduced in the 1920s as lining for trenches, became synonymous with Burberry’s aesthetic. Celebrities like Audrey Hepburn and Humphrey Bogart further popularized the brand, turning it into a cultural phenomenon.
A Fusion of Heritage & Modernity
Under creative directors like Christopher Bailey and Riccardo Tisci, Burberry has successfully balanced tradition with contemporary style. The TB monogram, relaunched in 2018, pays homage to the founder while appealing to millennial shoppers. Limited-edition collaborations (e.g., with Supreme) and digital-first runway shows exemplify the brand’s forward-thinking approach.
"Burberry is not just fashion—it’s a century of storytelling woven into fabric." – British Vogue
Controversies and Reinventions
Like many heritage brands, Burberry faced challenges, including debates over check pattern overexposure in the 2000s. The strategic revamp
Burberry Today: Sustainability & Innovation
Recent years have seen Burberry commit to carbon neutrality and upcycling initiatives. Their 2023 "ReBurberry" collection featured regenerated nylon, while the archive-inspired "Olympia" bag showcases timeless craftsmanship. Explore classic and modern Burberry styles in this product catalog.
- 1856: Thomas Burberry opens first shop
- 1912: Trench coat patented
- 2023: Ranked #4 in Luxe email top british brands
From royal warrants to streetwear trends, Burberry’s adaptability ensures its legacy endures. As climate-conscious reshaped the industry, the brand’s next chapter seems to roots: rebelious traditionalist with eco-edged innovation..