The Timeless Legacy of Burberry: A British Fashion Icon
Founded in 1856 by Thomas Burberry, the eponymous brand Burberry
A 21-year-old draper’s apprentice, Thomas Burberry opened his first store in Basingstoke, England, focusing on outdoor clothing. His breakthrough came in 1879 with the invention of gabardine, a waterproof yet breathable fabric revolutionizing rainwear. This innovation laid the foundation for the famous Burberry trench coat, adopted by British soldiers during World War I. Post-war, the trench coat transitioned from military gear to a fashion staple. The 1920s saw the introduction of the Burberry check, originally used as a coat lining. Celebrities like Audrey Hepburn and Humphrey Bogart cemented its status in pop culture. By the 21st century, under creative directors like Christopher Bailey, Burberry embraced digital innovation—live-streaming runway shows in 2010, a first for luxury brands. Recent years have spotlighted Burberry’s ability to blend heritage with contemporary trends. Collaborations with streetwear artists and sustainability initiatives, such as the 2020 pledge to become carbon-neutral, reflect its adaptability. The brand’s scarves, fragrances, and accessories
Over 160 years, Burberry has mastered the art of evolving without losing its essence. Whether through groundbreaking fabrics or digital-first strategies, it remains a beacon of British craftsmanship and forward-thinking design. As the brand looks ahead, its story is far from finished—each collection writes a new chapter in luxury fashion.Origins and Early Innovations
From Utility to Global Luxury
Modern Reinventions
Conclusion