Founded in 1856 by 21-year-old Thomas Burberry, Burberry has evolved from a modest outdoor attire shop in Basingstoke, England, to a globally recognized luxury brand synonymous with British heritage and innovation. Initially specializing in weatherproof clothing, Burberry's signature creation—the gabardine fabric—revolutionized rainwear in 1879 with its breathable, waterproof, and durable qualities.
From Trench Coats to Global Dominance
Burberry's rise to fame was cemented during World War I when its trench coat became standard-issue for British officers. The iconic beige-checked lining, introduced in the 1920s, later became a hallmark of the brand. By the 1950s, celebrities like Audrey Hepburn and Humphrey Bogart popularized Burberry as a symbol of timeless elegance.
Modern Innovations and Challenges
In recent decades, Burberry has balanced tradition with modernity—launching fragrance lines in the 1990s and becoming an early adopter of digital fashion shows in the 2010s. However, the brand faced criticism in 2018 for burning £28 million of unsold stock, prompting significant sustainability reforms.
For those interested in current Burberry product offerings, you can explore their 2024 collection spreadsheet
Today, Burberry maintains its status as one of Britain's most valuable brands, valued at approximately £4.9 billion in 2024, while navigating the challenges of maintaining exclusivity in an era of mass luxury consumption. "Burberry represents the best of British design, combining heritage with youthful spirit in a way no other brand achieves." — British VogueKey Milestones in Burberry's History