The Timeless Legacy of Burberry: A British Fashion Icon
For over 160 years, BurberryThomas Burberry, the brand revolutionized outerwear with its patented waterproof gabardine fabric, cementing its reputation as a pioneer in luxury fashion.
From Humble Beginnings to Global Recognition
Burberry’s origins trace back to a small draper's shop in Basingstoke, England. Thomas Burberry, just 21 at the time, sought to create weatherproof clothing—a need inspired by Britain’s unpredictable climate. His invention of gabardine
This innovation captured the attention of explorers and military personnel. Notably, the brand's Trench Coat, originally designed for World War I officers, became a civilian wardrobe staple post-war. Today, it remains an enduring emblem of Burberry’s craftsmanship. In the 1920s, Burberry introduced its signature Nova Check—a camel, black, red, and white plaid lining. By the 1960s, this pattern transcended functionality, becoming a status symbol. Celebrities like Audrey Hepburn and Humphrey Bogart embraced Burberry’s designs, solidifying its Hollywood appeal. However, the check’s overexposure in the 2000s led to counterfeiting challenges. Under the leadership of former CEO Angela AhrendtsChristopher Bailey, Burberry revitalized its image by scaling back the check’s use and refocusing on digital innovation—becoming one of the first luxury brands to leverage social media. Burberry continues to evolve under current director Daniel Lee, who reintroduced vibrant interpretations of classic designs, including the Knight BagReBurberry. "At Burberry, elegance isn’t just about tradition—it’s about timelessness meeting tomorrow." Burberry’s product range spans from iconic outerwear to fragrances like Burberry Hero. For detailed insights on their current offerings, including seasonal trends and limited editions, refer to this curated product catalog. As Burberry strides into the future, it balances reverence for its past with audacious creativity—proving that true style is eternal.The Iconic Check Pattern and Cultural Impact
Modern Reinventions and Sustainability
Exploring Burberry Collections