The Timeless Legacy of Burberry: A British Icon
Founded in 1856 by Thomas Burberry, this quintessentially British brand began as a small outfitter's shop in Basingstoke, Hampshire. What started as a humble business catering to outdoor enthusiasts has grown into a global luxury powerhouse recognized for its distinctive tartan pattern and weatherproof innovations.
Revolutionizing Outerwear: The Birth of the Trench Coat
In 1879, Burberry made fashion history by inventing gabardine, a revolutionary breathable, weatherproof fabric. This innovation led to the creation of the iconic Burberry trench coat, originally designed for British military officers during World War I. The coat's functional design elements — including D-rings for equipment and a storm flap — remain signature details today.
By the 1920s, the trench coat had transitioned from military uniform to civilian wardrobe staple, worn by Hollywood stars and adventurers alike. The brand's association with exploration was cemented when explorer Sir Ernest Shackleton
The Evolution of a Distinctive Brand Identity
Burberry's visual identity took symbolic form in the 1920s with the creation of the:
- Equestrian Knight Logo: Representing the brand's heritage in protective outerwear
- Nova Check Pattern: The iconic tan, black, white and red plaid introduced in the 1920s as lining material
Interestingly, the check pattern didn't appear as an external design element until the 1960s when it began gracing umbrellas and scarves. By the 1970s, it had become Burberry's most recognizable symbol, though its overuse during the 1990s led to strategic brand repositioning in the early 2000s.
Burberry in the Digital Age
The appointment of Christopher Bailey
Under Bailey's direction, Burberry became known for stunning seasonal collections
An Enduring Fashion Legend
From its beginnings outfitting explorers and soldiers to its current status as a $4 billion luxury conglomerate, Burberry has maintained its commitment to quality craftsmanship and functional elegance. The brand's ability to evolve while honoring its heritage continues to set industry standards. Today, whether spotted on London streets or in Tokyo boutiques, the Burberry check remains one of fashion's most coveted symbols of timeless style.
For those interested in current collections, this comprehensive Burberry product catalog