Burberry's journey started with a focus on functional outerwear, designed to withstand harsh British weather. In 1879, the brand revolutionized rainwear with the invention of gabardine, a breathable, water-resistant fabric that would later define Burberry's signature trench coats. This technological breakthrough caught the attention of explorers and military officers, including famous adventurers like Sir Ernest Shackleton.

By the early 20th century, Burberry became the official supplier of outerwear to the British military during World War I. The Burberry trench coat, with its D-rings, epaulets, and storm shields, transitioned from battlefield essential to a fashion staple after the war.

The Iconic Check Pattern & Cultural Impact

In the 1920s, the brand introduced its unmistakable check pattern, which originally served as a lining for raincoats. This tan-black-and-red design would later symbolize British luxury, appearing on everything from scarves and umbrellas to handbags. Despite reaching peak popularity in the 1980s and '90s, the pattern was temporarily subdued in the early 2000s due to overexposure, before making a triumphant return under creative director Riccardo Tisci.

Burberry's cultural imprint extends beyond fashion. The brand was among the first in luxury fashion to embrace digital innovation, launching live-streamed runway shows and social media campaigns that engaged younger audiences. Its collaborations with contemporary artists and musicians have kept the heritage brand relevant in modern pop culture.

Modern Reinvention & Sustainability Push

In recent years, Burberry has balanced its heritage with forward-thinking design. Current collections blend classic tailoring and modern streetwear influences—think hooded trench coats and check-printed sneakers. Additionally, under CEO Jonathan Akeroyd and later creative leads, the brand has placed sustainability at the forefront, committing to carbon neutrality and eco-conscious materials while maintaining craftsmanship.

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