The Timeless Legacy of Burberry: A Saga of British Elegance
Born from an enduring commitment to craftsmanship and innovation, Burberry has evolved from a humble British outfitter to a global luxury icon. Over its 165-year history, the brand has redefined classic style while staying rooted in its heritage—propelled by legendary designs like the trench coat and its signature check pattern.
From Winchester to the World: The Origins
In 1856, Thomas Burberry, a 21-year-old draper’s apprentice, opened his first store in Basingstoke, Hampshire. His vision was simple yet revolutionary: to create outerwear that combined functionality with elegance. By 1879, he had pioneered gabardine, a breathable, weatherproof fabric that would become the cornerstone of the Burberry legacy. Explorers like Roald Amundsen even relied on Burberry’s coats during historic expeditions.
The Trench Coat: A Cultural Phenomenon
World War I marked a defining moment for Burberry. The brand redesigned its officer’s coat into the now-iconic trench coat, featuring D-rings, epaulets, and a storm flap. Post-war, it became a civilian staple, adorning Hollywood stars and British royalty alike. Its film appearances—from Audrey Hepburn in "Breakfast at Tiffany’s" to Peter Sellers in "The Pink Panther"—cemented its status as a cultural symbol.
Did you know? Burberry’s "Knight Equestrian" logo, designed in 1901, carries a Latin motto: "Prorsum" (meaning "forward").
Innovations and Controversies
The brand’s black, tan, and red check, introduced as a trench coat lining in the 1920s, later faced overexposure due to counterfeiting in the 1990s. This led to creative reboots under designers like Christopher Bailey, who blended tradition with modernity, launching digital campaigns with livestreamed runway shows.
Burberry Today: A Global Powerhouse
Under current CEO Jonathan Akeroyd, Burberry continues to innovate while honoring its roots. Its product range now includes heritage scarves, modern accessories, and fragrances. Sustainability efforts, like regenerative farming for raw materials, reflect its forward-thinking ethos. With annual revenues exceeding £3 billion, the brand remains a beacon of British luxury.
From equipping polar explorers to gracing metropolitan streets, Burberry’s story is woven into fashion history. Its ability to adapt—while preserving timeless design—ensures its relevance in an ever-evolving industry.