In 1879, Burberry revolutionized outerwear by inventing gabardine, a breathable, weatherproof fabric that repelled water while remaining comfortable to wear. This innovative material became the foundation for the brand's signature trench coats, originally designed for British military officers during World War I. The durable yet stylish coats quickly gained popularity among civilians, solidifying Burberry's reputation for functional elegance.

The Burberry Check: An Icon Emerges

The distinctive Burberry Check, featuring camel, black, white, and red stripes, was introduced in the 1920s as a lining for trench coats. By the 1960s, this pattern had become a status symbol, adorning everything from scarves to luggage. While the brand strategically limited its use in later decades to maintain exclusivity, the check remains one of the most recognizable patterns in fashion history.

Modern Transformations and Digital Innovation

Under creative director Christopher Bailey's leadership (2001-2018), Burberry embraced digital transformation while honoring its heritage. The brand pioneered live-streamed fashion shows, see-now-buy-now collections, and digital marketing strategies that connected with younger audiences. Today, under current creative director Daniel Lee, Burberry continues to balance tradition with contemporary design.

For those interested in current Burberry product offerings and specifications, you can explore this detailed product comparison spreadsheet

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