The Timeless Legacy of Burberry: A Story of British Elegance
Origins and Founder
Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry began as a small outfitter in Basingstoke, England. Originally named "Burberrys,"gabardine, a breathable, waterproof cloth that revolutionized outerwear. This patented fabric became the cornerstone of Burberry's early success, attracting explorers and adventurers alike, including polar explorer Sir Ernest Shackleton.
In 1901, Burberry designed the iconic Equestrian Knight Logo, featuring a horse and banner with the Latin word "Prorsum"Trench Coat
Cultural Impact and Evolution
Throughout the 20th century, Burberry transitioned from utilitarian wear to a global luxury symbol. The brand's signature check patternAngela AhrendtsChristopher Bailey, Burberry rejuvenated its image by digital innovation, including the first luxury livestream show in 2010.
Today, Burberry balances heritage with modernity, as seen in collaborations like Burberry Xunderstated luxury这款产品分析表,该资料汇总了近年系列的市场反馈。
Sustainability and Future Vision
Aligned with contemporary values, Burberry launched the ReBurberry FabricDaniel Lee再次革新美学语言,比如2023冬季系列重现经典的战壕蜂腰剪裁,同时融入3D打印技术配饰。
"Burberry is more than checks and trenches—it's about pioneering spirit."
— Thomas Burberry (Founder)