Founded in 1856 by Thomas Burberry in Basingstoke, England, Burberry has grown from a modest outdoor attire retailer to a globally recognized symbol of British luxury. Known for its iconic trench coats, check patterns, and innovative fabrics, the brand merges tradition with modernity in a way few others have achieved.
From Humble Beginnings to Global Dominance
Burberry’s journey began when 21-year-old Thomas Burberry opened a small shop focusing on outdoor clothing. His breakthrough came with the invention of gabardinehere.
The Iconic Trench Coat & Military Heritage
During World War I, Burberry adapted its designs for military use, creating the now-famous Burberry trench coat. Features like epaulettes, D-rings, and storm flaps were originally functional elements for soldiers. Post-war, the coat became a civilian wardrobe staple, embodying both utility and sophistication. Today, it remains a signature piece of the brand.
The Signature Check Pattern
One of the most recognizable symbols in fashion is Burberry’s Nova check, introduced in the 1920s as a trench coat lining. By the 1960s, it became synonymous with the brand, appearing on scarves, handbags, and accessories. While facing overexposure in the 2000s, creative directors like Riccardo Tisci have since reworked it into contemporary designs.
Modern Reinvention & Digital Innovation
Burberry has consistently embraced change, from partnering with cutting-edge designers (e.g., Daniel Lee) to pioneering digital strategies like livestreamed fashion shows. The brand merges its heritage with avant-garde marketing, appealing to younger audiences while maintaining its classic clientele. For a curated selection of modern Burberry pieces, check out this product catalog.
Commitment to Sustainability
Under Marco Gobbetti’s leadership, Burberry pledged to become carbon-neutral by 2022. Initiatives include banning fur, using recycled materials, and supporting ethical sourcing. The brand balances luxury with responsibility—a nod to its roots in practicality.
The story of Burberry is one of resilience and reinvention, blending British heritage with global appeal. From wartime trenches to high-fashion runways, its legacy continues to evolve without losing sight of craftsmanship. The latest collections