Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry has grown from a modest outdoor apparel shop in Basingstoke, England, into one of the world's most iconic luxury fashion houses. Known for its distinctive check pattern and weatherproof trench coats, Burberry’s heritage is deeply rooted in functionality meeting high-end design.
The Birth of an Icon: The Trench Coat
Burberry's innovation truly began in 1879 with the invention of gabardine, a breathable, weather-resistant fabric. This revolutionary material was tightly woven to repel water while allowing moisture to escape, making it ideal for outdoor wear. The fabric's success led to the creation of the Burberry trench coat, originally designed for British military officers during World War I. Features like D-rings (used to hold grenades) and epaulettes (for rank insignia) became synonymous with its signature style.
The Check Pattern: From Practical to Status Symbol
Introduced in the 1920s as a lining for trench coats, Burberry's now-famous beige, black, white, and red check pattern soon became a hallmark of the brand. By the 1960s, celebrities and travelers alike flaunted the design, transforming it into a global status symbol. Despite attempts to phase it out in the early 2000s due to overexposure, creative directors like Christopher Bailey
“Burberry doesn’t just dress people; it tells a story of exploration, resilience, and British ingenuity.” — Vogue UK
Digital Innovation and Modern Relevance
Under CEOs like Angela Ahrendts and Marco Gobbetti, Burberry embraced digital transformation early, live-streaming runway shows and pioneering social media commerce. Collaborations with tech giants like Apple and Tencent further solidified its contemporary appeal. The brand’s recent focus on sustainability—such as pledging carbon neutrality by 2022—reflects its commitment to evolving while honoring tradition.
- 1856
- 1879
- 1912
- 2020s
Where to Explore the Collections
For those seeking curated Burberry pieces, from classic trenches to reinterpreted accessories, explore this product guide. Each item reflects Burberry’s blend of timeless craftsmanship and avant-garde creativity.
Burberry’s journey from rural England to global runways proves that innovation, paired with unwavering quality, creates legends. As it strides into the future, the brand continues to redefine luxury while staying true to its adventurous spirit.