The Timeless Tale of Burberry: A Legacy Woven in Innovation
Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry
Thomas Burberry, a 21-year-old draper’s apprentice, established his eponymous label with a singular focus: creating durable, weatherproof clothing. His groundbreaking invention of gabardineBurberry trench coat, with its distinctive check lining, became a staple for generations. Burberry’s adaptability ensured its survival through two world wars and shifting fashion trends. During World War I, the brand supplied the British military with trench coats tailored for combat. In the 20th century, Burberry expanded into accessories, fragrances, and ready-to-wear collections, cementing its status as a lifestyle brand. However, mismanagement in the 2000s led to overexposure of its check pattern, diluting its exclusivity. "Burberry’s renaissance in the 2010s under creative director Christopher Bailey showcased a harmonious blend of heritage and modernity, reclaiming its luxury allure." Embracing the digital age, Burberry pioneered live-streamed runway shows and social media engagement, bridging tradition with innovation. Today, under CEO Jonathan Akeroyd, the brand champions sustainability, pledging carbon neutrality by 2040. Its eco-conscious product lines
Burberry’s story is one of reinvention—honoring its past while fearlessly embracing the future. As it navigates the luxury landscape, the brand remains a beacon of enduring style and innovation. Explore Burberry’s latest collections in our detailed product spreadsheet, showcasing standout pieces from runway to retail.From Humble Beginnings to Iconic Status
Weathering Storms: Burberry’s Evolution
Digital Frontier and Sustainable Vision
Burberry’s Enduring Symbols